Foot & Ankle Centers

Foot & Ankle Centers is a podiatry practice with three locations. They were looking to update their brand and modernize their website. My role consisted of research on competitors to develop a new color scheme and page mockups.

I was tasked with developing infographics that connected the new logo with the main areas. For a uniform look, I focused on the keeping the skeletal views and added an orange target to further emphasize which area is the focus.

In addition to building a new website, all social media accounts were overhauled with this new theme. I developed a new set of icons for Instagram to categorize the stories. With the information from the discovery stage, I was able to categorize the main services that Foot & Ankle Centers would promote.

For ease of usability, a tiered system was developed to categorize medical conditions by the main problem areas, such as Foot, Ankle, Heel, and Toe. These pages consisted of the conditions known for the specific area. For more information, each condition has a page to further inform the patient about the condition, symptoms, treatment, and how seeing a podiatrist will help.

To elevate Foot & Ankle Centers from their competitors, it was important to represent their achievements in an attention grabbbing method. For a professional approach, I was tasked with developing a medal that showcased they are an elite center for the Lapiplasty Bunion Correction service. Furthermore, news stories were added to specific pages and a celebrity reel was included in the footer.

The footer includes a simpler sitemap and social media icons to improve useability.

My final role was to develop relevant blogs that included SEO keywords. These blogs were based on the social media posts that another team member completed.